Do I need to connect my Shopify store?

No. Forma reads your public storefront URL — no OAuth, no app install, no permissions. If your store is password-protected, paste the public landing page or a product URL.

Will the ads match my Shopify theme?

Yes — Forma pulls typography, color, and imagery cues from the page you scan. The resulting ads read like a natural extension of the store rather than a generic template.

Does it work with all Shopify themes (Dawn, Sense, custom)?

Yes. Forma scans the rendered page, not the theme code, so any public Shopify theme works.

How does this compare to Shopify's built-in Meta ads tool?

Shopify's built-in tool auto-generates ads from your product catalog and optimizes spend. Forma is the creative layer: when you want a specific ad angle, a fresh variant, or a campaign for a promo that is not in your catalog, Forma lets you ship it in 5 minutes without touching the catalog flow. Use both.

Shopify ad generator — ads from your Shopify site in 5 minutes.

Turn your Shopify store into Facebook, Instagram, and Google ads in 5 minutes. Forma is the fastest and most affordable way for shopify merchants to go from Shopify to live Facebook, Instagram, and Google ads.