Question 1

How much do Facebook and Google ads cost real estate agents?

Accepted Answer

A realistic test budget is $10 to $30/day for the first 7-10 days. That is usually enough to identify which offer and angle gets the strongest response. On Meta, many real estate agents see CPM ranges around $5–$22. The key is disciplined iteration, not high spend.

Question 2

Do I need a designer or agency to run ads for my real estate agent?

Accepted Answer

No. You can run a strong first campaign with your existing website and a lightweight workflow. Forma reads your site and creates ad-ready variants quickly, which removes the slowest part of the process: drafting and redesigning new creative from scratch every time you want to test a new message.

Question 3

How quickly can I get ads live?

Accepted Answer

For most teams, first launch happens in under 30 minutes: paste your URL, review 3 variants, publish on Meta or Google Search, and monitor results the same day. Speed matters because it shortens the feedback loop between idea and outcome.

Question 4

Is Forma actually cheaper than hiring a marketing agency?

Accepted Answer

In most cases, yes. Typical agency retainers can run $2,000-$5,000/month before ad spend. Forma starts at free, with export pricing at $14 for one ad, $99 for ten, and $179 for twenty-five. If your goal is to launch fast, test messaging, and keep control of spend, that pricing model is usually a better fit than a long contract.

Ads for real estate agents — the fastest, most affordable path to new customers.